Black Area
White Is The Black Market Or Disturbed Cake Business?
2007 8 4, color TV giant Konka official release of "white power strategy", fully into the refrigerator and washing machines as the leading white goods industry. Following the TV, mobile phones, the white to become the third largest primary industry in Konka. In fact, as early as 2000, black white companies began to expand the market, TCL, Hisense first to get a fixed market share. In recent years, Changhong, Konka is also preferred white. Industry analysis, and to color TV market represented by the black, compared to refrigerators, washing machines white, led the market seems low-key and calm, but bloodshed. Upgrading of product structure and market demand to bring a new round of the refrigerator industry, strong growth, and preservation of the industry to replace the main theme of energy conservation, but also to the original white power industry outsider to see the hope of carving up the cake. Some even exaggerated that the market will be the traditional white appliances industry profits last point. White, what then is the cake, or troubled, I am afraid now to conclusions too early.
Market Status: white power companies to attract black giant
The past two years, white refrigerator industry, particularly in towns such as 34 demand begins to release. Meanwhile, a new generation, new technologies demand growth driven secondary market has begun force, and Beijing, Shanghai, Guangzhou, Shenzhen and other large cities facing the user replacement, freon-free, energy conservation, preservation, and other new technology makes the concept of selling snow ball snowball. Of rapid industrial upgrading at the same time, the market began to reshuffle the cards, to provide an opportunity for new brands come from behind.
Re-entered the domestic refrigerator industry, the rapid growth period, so the traditional black giant smell a broad market potential and profit growth. As early as 2000, the company began to expand black white market, TCL, Hisense first to get a fixed market share. In recent years, Changhong, Konka is also preferred white. It is understood that giant fat black white power is mainly due to profits increasingly thin TVs, and white great room for growth and profits are relatively stable, they are on the market confidence in the future. Konka Group area, says that with the upgrading of white power industry market trends and 34 blow the opportunity to develop white Konka opportunity has arrived. Konka's white in Anhui Industrial Park, a completion, 2008 will also build a new annual capacity of 30 million units of the automatic washing machine production line and plans to re-built or bought within two years a new fridge and washing machine production line. 2010, Konka white will reach refrigerator production line 4, automatic washing machine production line 2 production scale.
Tested: black brand successful replication?
Reporter learned from the channel, the next two years, China's refrigerator market demand will reach 38 million units to 42 million units worldwide will reach 85 million to 95 million units. Domestic refrigerator manufacturers, according to the production, sale situation, there are both the domestic market or exported to overseas market, have a huge market space. But there are also the industry that the cake is great, but the company may not eat the black mouth. Insiders pointed out that at present, only resolved the black giant, production processes, the face of the brand with a high concentration of technological maturity of the refrigerator market, the technical issues aside completely different, how to replicate the success of its brand black areas, but also those enterprises are facing a difficulty.
According to reports, the learned, "black" giant suddenly started vigorously applied "white power" campaign of the news, many people in the industry cautiously optimistic and wait and see attitude. Some analysts argue that, after all, is related to diversity within the home appliance industry, business models and marketing channels basically share, such expansion of the risk is relatively small, operating properly should be the likelihood of success. Skyworth Digital Holdings Chairman Zhang Xuebin in an interview, also said that when the appropriate opportunity to accelerate the pace of the fields into the washing machine, an important reason to do so is to avoid the formation of its own sales network resources waste.
However, there are many experts that Black Enterprise's brand image, accepted by the people to fully migrate to white products, it is not easy. Otherwise, if the United States, the Gree such well-known white brand, does that mean you can easily go into the TV industry? Moreover, the white level of profits in fact not much higher than the black, black white giant to accelerate expansion of business challenge.
About the Author
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as wood lathe chucks , carbide tipped cutters.
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